Facebook is a beast, and it is everywhere.
Chances are you probably also have a Facebook account. It’s a great way to stay up to date with family, friends, and acquaintances.
More and more these days you will see companies promoting themselves on Facebook as well. Why not – it’s ability to reach a particular customer group is nothing short of incredible.
While you may think it’s easy to post on your personal Facebook profile, there are a few things you should know about when it comes to posting as a business on Facebook.
Below I have listed 5 things you need to do to know before heading down the path of Facebook for Business.
1. Register your Facebook page as soon as possible
If you don’t Facebook may create an unofficial page for you. If this is done it can be difficult and time-consuming to claim this unofficial page, not to mention confusing for you customers.
2. Choose a Classification
Facebook divides its business pages up into six different classifications.
1. Local Business or Place
2. Company, Organization, or Institution
3. Brand or Product
4. Artist, Band, or Public Figure
6. Cause or Community
These classifications provide relevant fields for your desired page. Take a moment to review the table below to see which fields are most important to you page.
3. Select a Logic name for the page – usual the name of the business is best
This is an important step as this is the name people will use to find you on Facebook. So make it relevant. While you can change the name of the page and the URL once in the future, it can sometimes be difficult and take time as Facebook’s support is slow and not always clear.
If the name you want is already registered, consider using dashes between words or the city you are located in. This should then give you a unique name.
4. POWER TIP
Once the page has been created go into the Settings > Page Visibility > Edit > select Page unpublished > hit Save Changes.
This way people will not be able to see you page while you are getting it up and running and ready to publish it.
Once you have completed filling the page with the things listed (below in 5.), don’t forget to publish your page again by going to Settings > Page Visibility > Edit > Page Published > Save Changes.
5. Fill the Page with:
- a profile photo (logo is usually the way to go)
- cover photo (shot of products, office or the team)
- information to the about section
- a post/ message with a link back to your website
Feel free to contact me or post your feedback in the comments below.
In the next post, I will be covering how to build your Facebook following.