Online Marketing

Online marketing uses different tools that are found on the internet to connect with users and drive them to your website. These tools include:

Search Engine Optimisation (SEO). This dictates the organic ranking your website will achieve for certain keywords in search engines such as Google. This is also known as “free traffic.”

Search Engine Advertising (SEA). Search Engine Advertising (SEA). These are paid ads, with the most popular platform being Google Ads. With the right ad and budget your business can show on page one in Google in a matter of minutes.

Social Media Marketing (SMM). This is made up of a combination of free content and paid ads inside a platform like Facebook, LinkedIn or Instagram. Social Media Marketing has become increasingly popular due to its huge reach and ability to specifically target market segments.

Email marketing. Email marketing is one of the original tools used in online marketing, but still one of the most effective. Make the most of your database – these users have opted in to receive your content, so they are genuinely interested in your company’s offering. Keep your email list informed using a tool like MailChimp.

Content marketing. You probably have heard the phrase “Content is King.”  Content marketing includes blog posts, videos, images, case studies, and polls. The more relevant and interesting the content you are sharing online via the different channels, the more new users you will drive to your website.