Websites are an important part of your online presence, but if no one sees it, what’s the point? Online marketing is an effective means of getting more visitors to your website.

Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) are great for driving traffic from search engines such as Google. Social Media Marketing uses Facebook, Instagram and LinkedIn, to name a few, to share information bites, provide business transparency and drive traffic back to your website. Email marketing is all about creating a newsletter list which you can email at a later stage with information and deals about your offering. Confused or don’t know how or where to start? Let’s have a coffee and I can explain.

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Someone once said, “Failing to plan, is planning to fail.” The first step in a digital strategy or marketing campaign is to clearly plan and define your goals by writing down what you want to achieve. Be specific! Use numbers and percentages. This way a strategy can be built that outlines what actions need to be taken and defines how success will be measured. A good strategy will keep the focus on achieving the business goals and make sure you are on track at each step in the process.

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